Marketing
Buffalo Brand Invigoration Group forms Buffalo.Agency
Creation follows acquisition of Sparky’s Garage and merger with assets of Billy Casper Golf.
More in Marketing
Jacobsen unveils 96-gang mower
An unprecedented machine, J96-OVRKILL will cut most fairways in one pass. Doh! April Fools!
Golf is big business in Conn.
Industry has $1B-plus impact on state's economy.
NGCOA’s 2012 conference focuses on customers
New ways to break out of a sluggish economic environment by treating customers as their most important business asset.
Dwell on your business (Marketing your course)
Don’t dwell on the state of the industry. Rather, dwell on the state of your golf business.
Define your niche (Facility operations)
Facilities should determine what they do best, set themselves apart from the competition and market themselves for success.
Interpret market research (Marketing your course)
In-person research tells you what’s actually occurring in your market.
Create or update your plan (Marketing your course)
The most important part of creating a plan is gathering meaningful research.
