Women’s Golf Day attracts record participation

A new social media format helped Women’s Golf Day attract record participation. The weeklong event, which concluded June 6 at the Moorea Green Pearl Golf Club in French Polynesia, increased its social media impressions to 194 million, the first time it has surpassed the 100 million impression mark.

  

The movement also added six new countries, bringing the total contributing to the event to 84. Japan had some of the highest growth, expanding its host locations from three to 139 in less than a year.

 

“Every year we work to increase the number of facilities that host Women’s Golf Day and it was very exciting to welcome the 139 courses from Japan and watch on social media, in real time, the impact WGD has on golf around the globe,” WGD founder Elisa Gaudet said. “I experienced first-hand how important it is to have new and existing female golfers participate in WGD events to build confidence, new friendships and skills that do last a lifetime. Our goal is to create more opportunities and unity and we are achieving that on a global level.” 

 

The event started after Gaudet rang the opening bell at the New York Stock Exchange. The weeklong event consisted of several activities. PGA Tour Superstore held in-store events at all stores across the USA. Championship venues like Marco Simone and Pinehurst were among 1,300 locations to host the event. WGD Palooza held a curated USGA Museum tour, instructions from Callaway and Titleist players and giveaways. On June 6, Golf Town hosted WGD events at all 47 locations across Canada. 

 

“Growing demand for additional days from host locations prompted us to expand to a weeklong format, resulting in impactful and significant activation on each day this week,” Gaudet said. “Starting on May 30th with the WGD Palooza digital day and May 31st ringing the opening bell at the NYSE with Acushnet (Titleist and FootJoy). It is important to have retail engagement and in store activation from both PGA TOUR Superstore and Golf Town as well as championship courses around the world hosing events.  Having lived in NYC for 10 years it is thrilling to see WGD and Acushnet billboards running for a few weeks in Times Square as well as Silicon Valley.  This support includes our partners, RBC, who are hosting the RBC Canadian Open this week.”