Majoring in finance: Verdant adds new relationship manager

Dan Smith moves from PNC Equipment Finance to Verdant Commercial Capital’s growing golf, sports and entertainment group.


Verdant Commercial Capital hired Dan Smith as relationship manager VP to its golf, sports and entertainment team. Smith will be responsible for working with OEMs, manufacturers and dealer partners in these industries to help them with their equipment financing needs.

“Bringing Dan Smith onto the team will give us even more bench strength in this industry,” Verdant CEO Mike Rooney said. “Because Dan brings a familiarity of working with all stakeholders and partners, he will be a valuable asset to Verdant, OEMs and other partners.”

Smith has more than 30 years of experience in golf and related industries. Most recently, he was a senior vice president and regional manager at PNC Equipment Finance, where he facilitated the financing of equipment, golf cars and other sports-related equipment. He also brings a wealth of understanding from his years of working for equipment manufacturers and distributors, and at golf courses and country clubs.

“The consideration that specific requests from our vendor partners are given and the expediency with which Verdant makes decisions are unmatched in the industry,” Smith said. “With the services and support Verdant provides, the golf, sports and entertainment team will provide unparalleled service to our business partners and collective customers.”