Troon announces new division

Troon has announce a new division – True Club Solutions – specializing in advisory services for the club and hospitality industries. Rich Carter will serve as the leader of the division.

"We formed this new division to have a greater reach into the golf and club industries, and outside of our normal activities at Troon,” said Dana Garmany, chairman and CEO, Troon. “In Rich Carter we have the ideal leader with his entrepreneurial spirit and over twenty years of service and club operations experience.”

True Club Solutions is the only club advisory firm with the ability to draw from decades of experience in the day-to-day management of more than 270 golf and hospitality facilities around the globe. True Club Solutions is led by Carter and supported by nearly 12,000 corporate and field associates who excel in their respective fields of expertise.

“I welcome the opportunity to build the True Club Solutions team and help shape the future of this new division,” said Carter, division president, True Club Solutions. “Our team of professionals will strategically guide clubs and golf/resort destinations through today’s competitive landscape offering advisory services in a variety of disciplines, including operations, sales and marketing, agronomy and more.”

The advisory services offered by True Club Solutions include, but are not limited to, the following disciplines:
--Customer Service
--Sales and Marketing
--Private Club Sales and Marketing
--Golf Course Agronomy
--Retail Operations
--Food and Beverage Operations
--Facility Design and Development
--Golf Course Redevelopment
--Finance and Accounting
--Information Technology
--Compliance and Risk Management
--Caddie Services
--Procurement

True Club Solutions is headquartered in Scottsdale, Ariz., but will draw on the expertise of associates located across the globe to help develop real-world solutions for clients.