Courtesy of Troon
Troon announced it has been selected to manage The University Club of Milwaukee, a member-owned club in Wisconsin. Troon Privé, the private club operating division of Troon, will manage club operations, agronomy, food and beverage, and membership marketing.
Founded in 1921 and originally called Tripoli Golf Club, The University Club of Milwaukee offers golf, swimming, tennis, platform tennis, and groomed trails for cross country skiing, snowshoeing and sledding in the winter, creating an active year-round club experience. The club’s Tom Bendelow-designed 18-hole championship course is set on rolling hills atop one of the highest points in Milwaukee County.
"We are proud to announce that our club will be the only Troon Privé partner club in southeast Wisconsin, and we are confident in a promising future together,” said Jim Caragher, president of the board of directors for the club. “Troon's expertise provides a wealth of resources, data-driven decision-making, and powerful marketing to not only enhance the member experience but also attract new members and ensure the club's long-term sustainability.”
Under Troon Privé management, The University Club of Milwaukee will continue to be a fully private, member-owned and board-controlled club with member committees remaining a vital conduit for member input. Under board direction, control and accountability, Troon will be responsible for all club operations and will work with the board to set and execute the club’s strategic vision.
“The University Club of Milwaukee is a wonderful club, and we are honored to be engaged. The club features a breadth of quality amenities, but more importantly, the community of members are welcoming and fun,” said Troon Privé senior vice president of operations Phillip Martin. “Our Troon Privé team sees a tremendous amount of potential for the club and will work in concert with club’s leadership to create a strong strategic plan and provide management support to fulfill the club’s goals and objectives.”
