Prime Source now called Albaugh Specialty Products

Prime Source, a division of Albaugh, LLC, has rebranded with a new name — Albaugh Specialty Products — and a new logo.

“The rebranding of our specialty business is the right next step in our growth plan for this segment,” said Russ Mitchell, segment director for Albaugh Specialty Products. “While the Prime Source name has served us well, transitioning to Albaugh Specialty Products will allow us to have consistent name recognition across all of the markets we serve.”

Albaugh acquired Prime Source’s assets in December 2020, expanding the company’s presence in the turf and ornamental markets. Since then, Albaugh has remained committed to excellence in service and support and the company has added products like Quintessential and Sublime herbicides, AzoxyBio fungicide, and Zelto and Crescendo bioinsecticides/nematicides.

“This announcement is the first phase of the rebranding initiative,” Mitchell said. “Packaging, labeling, and other assets will be rolled out through next season. All customers can be assured that they will continue to receive the same high-quality formulations, access to new, unique chemistries, and outstanding levels of service and customer support that they have been accustomed to. The only thing changing is our name.”