Plant Fitness adds Florida partner

Plant Fitness announced a new distribution partnership with Turf Logix, a leading supplier of professional turf products in South Florida. Under this agreement, Turf Logix will have a unique position with Plant Fitness’ innovative turf chemistry products in the area.

Turf Logix, owned by industry veteran Shelly Israelson, is known for delivering premium agronomic products backed by exceptional technical support.

"Our partnership with Turf Logix marks an exciting step in Plant Fitness' North America expansion," said Mark Jull, vice president of sales and marketing at Plant Fitness. “Shelly Israelson and his team are widely respected for their knowledge, customer focus, and commitment to excellence. We are thrilled to work with Turf Logix to deliver powerful new tools to turf managers who are ready to redefine performance standards.”

With this collaboration, turfgrass professionals in South Florida will now have access to Plant Fitness’ CrossTrainer and Strength products designed to push turf to new levels.

“We are thrilled to add Plant Fitness to our lineup,” Israelson said. “Their unique approach to enhancing turf fitness perfectly complements our goal of offering the most advanced, effective solutions to our customers.”