Plant Fitness expands into Asia Pacific markets

Plant Fitness announced an exclusive distribution partnership with Jebsen & Jessen Technology – Turf & Irrigation, a division of the Technology business unit of the diversified industrial conglomerate, Jebsen & Jessen Group. The agreement establishes JJ T&I as the exclusive distributor of Plant Fitness turf performance chemistry in key markets across Asia Pacific.

“Our partnership with Jebsen & Jessen marks a key milestone in Plant Fitness’ global growth,” Plant Fitness vice president of sales and marketing Mark Jull said. “Their expertise and extensive network will ensure our product solutions reach the right professionals.”

An Epoch Science brand, Plant Fitness is dedicated to advancing plant performance chemistry for the professional turf market. Plant Fitness launched in late 2024.

“Plant Fitness' turf performance chemistries do more than just optimize plant health, they create fitness, leveraging unique university proven ingredients to integrate seamlessly into professional turf programs,” said Plant Fitness vice president of technology Steve Loveday.

JJ T&I is a leading distributor of turf and irrigation solutions, providing premium agronomic products and technical expertise. With this collaboration, Plant Fitness products will initially be available in Thailand, Singapore, Vietnam, Malaysia, Indonesia, Brunei, Cambodia, Laos and Myanmar.

“We are excited to bring the Plant Fitness product line to our customers,” said Philipp Hoffmann, regional director at Jebsen & Jessen Technology – Turf & Irrigation. “Their approach to plant fitness aligns with our commitment to delivering cutting-edge solutions for turfgrass managers.”