PGA Show draws largest crowd since 2009

More than 33,000 golf industry professionals from 94 countries and all 50 states came together to meet with more than 1,100 participating brands at the 72nd PGA Show in Orlando, Florida, Jan. 21-24. With the continued growth of the recreational game, the PGA Show reached its largest size since 2009, pointing to a highly optimistic outlook for the $102 billion golf industry in 2025.

While the PGA Show began in the trunks of cars during a 1954 golf tournament, it has grown into golf’s longest running and largest global business gathering. Held for the 39th year in the 1.1 million-square-foot Orange County Convention Center, the 2025 PGA Show expanded in multiple categories — by number of attendees, number of exhibitors, net booth space and total event space, making it the largest PGA Show in 15 years. The PGA Show is organized by the PGA of America and PGA Golf Exhibitions.

“Every year the PGA Show leaves us energized and inspired, setting a positive tone for the new golf season,” PGA of America president Don Rea Jr. said. “With more than 33,000 in attendance, including over 6,000 PGA of America Golf Professionals, this is our ‘Member’s Major.’ The show offered a wealth of business opportunities, but equally important were the mentoring, networking and career development moments. I love seeing our younger professionals at their first PGA Show walking side by side with their seasoned mentors. The true essence of this week are the relationships and collaboration within our industry to advance the game of golf and leave it better than we found it.”

Among the tens of thousands of attendees were more than 7,300 PGA of America Golf Professionals, LPGA and international PGA Professionals. Additionally, more than 1,100 media members, including about 200 content creators and social media influencers from 22 countries, reported from the trade-only PGA Show.

Among all attendees, the United States, Canada, the United Kingdom, China, Japan and Mexico topped the list of most-represented countries, while Florida, Texas, New York, Georgia, California and North Carolina topped the U.S. list.

The game’s most recognizable brands and veteran manufacturers attended, as did nearly 400 exhibitors new to the PGA Show. Thousands of products and services were introduced among some 10 miles of show aisles.

“We had a feeling heading into the PGA Show that this year’s event was going to be special, and we couldn’t be more pleased with the overwhelmingly positive response from attending golf industry professionals and exhibiting brands — many who called it the ‘best show ever,’” PGA Golf Exhibitions VP Marc Simon said. “The largest PGA Show in 15 years, combined with really strong industry attendance, is a tremendous start to the new year for the golf industry. Our global golf community relishes the opportunity to connect in person and we leave the PGA Show with renewed friendships, new business opportunities and a recharged outlook moving into 2025.”