Lexington G&CC picks Landscapes Golf Management for operations

The Lexington Golf & Country Club, the second oldest club in Virginia, recently selected Landscapes Golf Management to handle its operations.

The company will manage golf course maintenance, staffing and training, golf instruction, business strategy and planning, clubhouse operations, marketing, IT, food and beverage, health and wellness, merchandising, and accounting.

Lexington G&CC is located less than four miles from Washington and Lee University and Virginia Military Institute in central Virginia. The Washington and Lee men’s and women’s golf teams, each ranked in the top 10 among Division III teams, call Lexington G&CC their home course. Landscapes Golf Management will build on that foundation through new programming and membership campaigns to attract primarily young families. The golf course allows limited public play.

“Landscapes Golf Management created a plan to deploy its sophisticated tools and talented people to drive lifts in member experiences and business performance,” said Jason Melvin, a past president of the club’s board of directors, who was instrumental in leading the management company transition. “The company is both smart and bold to put our club in the position to serve the community for another 100-plus years.”

“We are focused on enhancing the club’s physical plant and offerings to members and guests,” LGM president Tom Everett said. “From there, we expect the local, regional and university alumni bases to support the club in even greater ways.”

Meticulously laid out across 200 acres, Lexington G&CC unfolds over rolling hills in the Blue Ridge Mountains. The 18-hole, 6,396-yard, par-71 golf course known as “The Jewel of the Valley” presents fair yet often biting challenges. Ellis Maples and Ed Seay designed the course. A short-game facility and PGA-certified instruction round out golf experiences.