Harrell’s launches Azo Root

Harrell’s, in collaboration with 3BarBio, announced the launch of Azo Root, a plant health and root development enhancer for agricultural and horticultural applications. Designed with Live-Microbe packaging, Azo Root ensures the delivery of live, high-concentration Azospirillum brasilense microbes directly to plant roots.

Azo Root’s formula addresses traditional challenges in microbial product efficacy by maintaining the viability of its beneficial bacteria from production to application. Initial trials conducted by Harrell's and rigorous testing at Virginia Tech with Dr. Xunzhong Zhang have demonstrated improvements in turfgrass root health, including increased root length, volume and overall biomass, under stress conditions.

“With Azo Root, we’re not just selling a product; we're offering a cornerstone for advanced root health programs,” said Dr. Paul Giordano of Harrell’s. “Our trials on golf courses and in nursery settings have consistently shown that Azo Root outperforms standard treatments, making it an essential addition for anyone looking to boost plant vitality and growth.”

Azo Root is available exclusively through Harrell's and can be integrated into existing soil management and spray programs because of its extensive compatibility with other products.