GenNext Biotech reveals new brand identity

GenNext Biotech has revealed its new brand identity featuring M3D Technology.

Harvested from nature’s harshest environments, GenNext's M3D Exoenzymes help courses to take on the attributes of the world’s most resilient natural grasses. Comprised of over 3,000 deanimated exoenzyme complexes, M3D Technology allows turf managers and farmers to bolster the microbial activity in their soil to drive plant growth and soil respiration. M3D Technology supplies the vital end-products that healthy soil environments produce when their growth is optimized. By replicating the soil microorganisms that supply these natural raw materials, GenNext products can meet the individual needs of many different plants.

“We’re thrilled with the outcome of what we’ve spent the last year working so tirelessly on,” GenNext Biotech partner and director of agronomy Frank Zamazal said. 

Alongside the new identity is a re-designed website, as well as a fresh take on social marketing. In the coming years, GenNext aims to continue building appeal around the turfgrass management industry with innovative products. 

“We’re not here for just today,” said Dan Brink, marketing and new business development manager at GenNext. “We’re fostering a brand that we hope to see alive and well 10, 20, 50-plus years down the road. To do that, we need to keep our eyes and ears open to what’s happening within our current and future target markets.”