Central Turf & Irrigation names new category director

Central Turf & Irrigation Supply, a North American wholesale distributor of irrigation and landscape supplies, announced that Austin Marsteller joined the company as its new Turf Category Director for Chemicals. Marsteller will focus on strategic growth for the chemical category in terms of products, resources, and training.

With nearly a decade of experience in the green industry, a Penn State degree in turfgrass science and an MBA from Louisiana State University-Shreveport, Marsteller is poised to help the company’s growing turf division. His career has been heavily focused in turf and ornamental on the manufacturer side, and most recently in agriculture specifically in bio stimulants, adjuvants and specialty fertilizers.

“I’m excited to join the team,” Marsteller said. “I am eager to work with all the employees and partners of Central to provide superior service and solutions to our turf and ornamental customers.”

Marsteller’s addition to the team is part of Central’s overall growth goal for the turf division and the company, and is the second dedicated category director position for the expanding department. Additional hires will also join the company in the next few months, including a category director for fertility and other support roles. Earlier this year, Austin Lanzarone joined the company as a category director for seed. This was in addition to several key promotions within the division including three new positions.

“We couldn’t be more excited to have Austin Marsteller join our team,” sales and marketing VP Anthony Luciano said. “We are always looking to innovate and improve so that we can meet and exceed the needs of our customers. I am confident that Austin will help us do this. As we continue to grow the department and the resources available to our customers, it will be critical for us to have an industry leader like Austin to focus on and execute category-specific strategies for the department.”

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