Bloom Golf Partners releases 2025 workforce trends

Bloom Golf Partners announced the release of its 2025 Workforce Trends in Golf National Research Study. The report provides an in-depth analysis of the evolving labor landscape, offering insights for golf course leaders aiming to attract and retain top talent in a competitive market. 

With the growth of the game of golf, in combination with several economic and social impacts, Tyler Bloom, founder of Bloom Golf Partners, emphasized the study's significance. “The golf industry is at a crucial point to have a unified approach to tackle workforce challenges,” Bloom said. “This involves collaboration between golf course owners, operators, industry associations, and educational institutions to build awareness, improve recruitment strategies, and enhance career development programs.” 

In partnership with The Center for Generational Kinetics, a research and consulting firm, the study explored generational trends and their impact on the workplace, marketplace and society. The mission of the study was to help organizations understand and bridge generational gaps to improve communication, recruiting, retention, marketing and innovation.  

Key findings from the study: 

1. Lack of exposure is the biggest barrier to employment 
A significant portion of the population has never visited a golf course, leading to limited awareness of the diverse career opportunities available within the industry. This lack of exposure presents a substantial hurdle in attracting new talent. 

2. Desire for meaningful, long-term careers 
While half of Americans view working at a golf course positively, many associate such roles with temporary or seasonal work, long hours and high stress. This perception deters potential employees seeking stable, growth-oriented careers. 

3. Gen Z: A promising demographic for recruitment 
With 45 percent of Gen Z working Americans considering employment at a golf course, this generation values purpose-driven work, skill development and inclusivity. They represent a vital talent pool for the industry's future. 

4. Work-life balance is paramount 
Modern employees prioritize flexibility, viewing it as an expectation rather than a perk. Flexible scheduling and well-defined work-life boundaries are crucial factors influencing employment decisions across all organizational levels. 

5. Motivating factors: Transparent information on salary and benefits from day one would motivate more Americans to consider golf course jobs.  

6. Career paths and pay: Emphasizing talent development and fair pay can help golf courses counter the perception that they are not suitable for long-term careers. 

“Our research offers clarity, a vision for attracting and retaining talent, and more targeted and effective strategies to adapt to the changing employment landscape,” Bloom said. 

The 2025 Workforce Trends in Golf National Research Study is now available for download on the Bloom Golf Partners website. Industry professionals are encouraged to explore the findings to inform their recruitment and retention strategies.