Atlas Turf, Jebsen & Jessen team up

Atlas Turf International announced Jebsen & Jessen as their exclusive distributor in Southeast Asia. Jebsen & Jessen will represent Atlas Turf’s complete line of turfgrass products throughout Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand and Vietnam.

The companies have long histories in the region, supplying quality products to the golf, sports, landscape and infrastructure markets. Atlas Turf offers an extensive portfolio of turfgrasses. Through its turf and irrigation arm, Jebsen and Jessen supports the same markets with complementing products.

“The alliance is a perfect fit,” Atlas Turf president John Holmes said. “Serving identical markets, our product lines combine naturally to provide customers with one source for all turf-related needs.”

Atlas Turf offers an innovative array of turf varieties, including vegetative and seeded paspalums and Bermudas, as well as zoysia and native grasses. The extensive and evolving product line features turfgrasses that meet diverse project needs and ever-expanding sustainability challenges. Advanced varieties deliver superior salt tolerance, shade and low light tolerance, drought and heat tolerance, rapid recovery from injury and wear tolerance and disease resistance.

As a leading distributor of turf care solutions in Southeast Asia, JJ T&I provides a comprehensive range of products and services, which ranges from turf and landscaping maintenance equipment, buggies and utility vehicles to irrigation systems and fertilizers from the world’s leading manufacturers. The partnership will allow JJ T&I to expand its portfolio of turf solutions as well as provide integrated solutions for convenience and efficiency to customers.

“We are excited to be the exclusive distributor in Southeast Asia for Atlas Turf International,” JJ T&I regional director Philipp Hoffman said. “This distribution agreement strengthens JJ T&I’s portfolio of high-quality turf care products and solutions, and further solidifies our position as a company well placed to meet the needs of our customers.”

Atlas Turf’s grasses have performed at the pinnacle of sporting events, including the Olympics and numerous golf events on the PGA Tour, European Tour, Asian Tour, HSBC Women’s World Championship at Sentosa Golf Club, and will be featured at the upcoming FIFA World Cup 2022 in Qatar and the 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome.