54 joins forces with Toro

Global sports and entertainment agency 54 added further momentum to its international footprint by signing a new partnership with Toro. The agreement will see 54 provide a range of services to the Toro brand, expanding commercial opportunities, unlocking new strategic channels and approaches, and elevating the brand’s reach.

The relationship adds to 54’s growth, providing strategic advisory, operations, event management and marketing services to its portfolio of partners from its Florida office.

“We’re excited to partner with 54 to deepen our understanding of the evolving needs within the greenskeeping and turfcare industry,” Toro international marketing manager Andrew Ihrke, Sr. said. “Their expertise in market will help us uncover insights that drive innovation and reinforce our commitment to delivering high-performance solutions for turf professionals and greenskeepers worldwide."

“We’re proud to be working alongside Toro, an iconic global brand whose products and mission align perfectly with 54’s purpose-driven approach.” 54 CEO Ed Edwards said. “Our work together represents a powerful opportunity to drive measurable impact across sectors where performance and purpose go hand in hand.”