Jack Brennan

Evaluate your business (Marketing your course)

Sales training secrets (marketing your course)

A tale of two owners (Marketing your course)

Dwell on your business (Marketing your course)

Don’t dwell on the state of the industry. Rather, dwell on the state of your golf business.

Interpret market research (Marketing your course)

In-person research tells you what’s actually occurring in your market.

Create or update your plan (Marketing your course)

The most important part of creating a plan is gathering meaningful research.

Be prepared for next year (Marketing your course)

Marketing involves planning for the future.

Focus your sales efforts (Marketing your course)

When prioritizing your goals while creating a marketing plan, focus your time and energy on soliciting business segments that will generate the most revenue.

Analyzing demand for rounds (Marketing your course)

Jack Brennan explains his formula for figuring out demand and what the final numbers mean.

Boosting the bottom line (Marketing your course column)