Prior to this year, Meteorlogix, previously known has DTN in the golf industry, had sold proprietary weather boxes that received data via satellite. While the system is still satellite-based, the product has been brought into the mainstream and now can work on any PC.
The Turf Edition software offers high-resolution, real-time radar and storm tracking that shows not only where storms are, but also where they are headed and when they will get there 30 minutes in advance.
“Superintendents have access to five-day long-term forecasting for advance planning of maintenance and chemical application activities. Managers and golf pros can keep track of lightning and storms to ensure the safety of customers,” said Amy Eggen, vice president of marketing for Meteorlogix.
The new software includes two new features to take the weather system to the next level. The Rain Timer tells courses when it will start to rain, when it will stop and what the intensity of the rain will be. To help users make use of this and other features, the firm has also added the Weather Aware Calendar, which overlays weather on top of the calendar feature to help superintendents while they are planning activities for the week.
“We are trying to create a weather tool that has the most innovative features, but we want to make it easy for them so they don’t have to be meteorologists to use it,” Eggen said. “They want real-time information to help them run their business.”
Going forward, Eggen said Meteorlogix is working to upgrade its “Classic” WeatherSentry customers to the new PC platform.
“It is relatively the same cost and has new technology and enhanced capabilities,” she said. “We want to upgrade our current customers and get after the market that is still out there. We believe we can penetrate that market with our new PC based product.”
Meteorlogix is based on a subscription-based model and costs $90 a month.
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