Hauling to the forefront

A purchasing decision superintendents are starting to consider again occupied Matt Zaremba’s first work thought almost every morning the past two years.

Zaremba, director of golf product strategy for Textron Specialized Vehicles, was involved in a group responsible for enhancing Cushman’s line of Hauler utility vehicles. Cushman offered the industry media an opportunity to preview the line last month at its production facility in Augusta, Ga., before officially unveiling the Hauler 1200, Hauler 1200X, Hauler PRO and Hauler PRO-X Aug. 16.

Early feedback has been positive, according to national utility vehicle manager Kevin Blanton. Zaremba and Blanton worked closely together to create a line they hope will thrust utility vehicles into the forefront when superintendents mull equipment purchasing.

“I watch market trends,” Zaremba says. “This is definitely a good time. Unfortunately, utility vehicles are some of the last things that get replaced on a course. A lot of people go after their mowers and some of their higher maintenance equipment, and these are the last things that get updated. I really think that a lot of the purchases of these utility vehicles and Haulers is kind of pent-up demand from the down economy many years in the back.”

Superintendents often spend more time in their UVs than offices, and the new line reflects their work habits. During one stop on Zaremba and Blanton’s information gathering tour, a pair of superintendents brought everything they carry in their utility vehicles and placed it in a developmental Hauler. One superintendent was a sloucher; the other sat upright. Developing vehicles that fit contrasting posture preferences, work purposes, technological needs and budgets led to numerous surveys, focus groups and trials. “We didn’t want to forget anybody,” Zaremba says. “I like to say we have a solution for every course.”

The line also reflects a move toward the greening and wiring of the industry. The Hauler PRO models include a 72-volt AC powertrain with the ability to travel 50 miles per charge. They also feature on-board chargers. “That’s what the superintendents are looking for,” Blanton says. “Everybody is looking to be more green on golf courses, they want to be more quiet, and this has been a game-changer for them. It’s a vehicle for the skeptics.” Less noise doesn’t equate to less power, either. The Hauler-PRO X has a tow and load capacity of 1,500 and 1,200 pounds.

USB ports are options on all four vehicles. Dashboards were designed so superintendents can store phones, tablets and radios. In short, the new line represents a move toward further blending office necessities with outdoor surroundings.

“USBs are a very important feature,” Zaremba says. “They really empower the user to stay connected, whether it’s a cell phone or iPad that runs their irrigation. It allows them the power they need to be out on the course all day and have equipment that is running.”

Tartan Talks No. 2

The second installment of GCI’s “Tartan Talks” podcast series features a discussion with ASGCA President Greg Martin. We caught up with Martin, who formed Martin Design Partnership in 1991, during the GCBAA Summer Meeting in Jersey City, N.J. The podcast provides Martin with the opportunity to reveal his penchant for match play. Enter bit.ly/2bSMBVT into your browser to hear the conversation.