NASHVILLE, Tenn. - Norm Carl, who raised the equity to develop Legends Club of Tennessee for Tom Kite and Bob Cupp’s Legend Golf Development Co., has teamed with partners Rick Chukas and Joe Kennedy to form Elcot Golf Inc., a full-service golf management and consulting company.
The three principals come from diverse backgrounds. After raising financing for Legends Club, Carl continued to provide management and consulting services for the club. Chukas is a former partner with Arthur Andersen LLP, where he created a practice specialty area dedicated to the golf industry. Kennedy has more than 25 years of turfcare management experience and has been director of golf at Legends Club since it opened in 1990.
The company also hired Steve Nieman as director of corporate sales. Nieman previously worked for Raycom Sports as tournament director of the LPGA’s Aerus Electrolux USA Championship hosted by singers Vince Gill and Amy Grant, which was held at Legends Club from 2000 to 2002.
Carl said the varied backgrounds of the founders should translate into a unique type of success for Elcot’s client base.
“We have assembled a highly skilled team with extensive golf management experience and strong business skills,” Carl said. “Our goal is not to become the largest golf and turfcare management company, but to provide a unique perspective on the business of golf and deliver the highest level of client service.”
Despite their differing perspectives on the industry, Carl said the team has common goals when it comes to their customers.
“Each of us shares a passion for the game of golf and a deep respect for its history and tradition,” he said. “But we also share a similar respect for golf as a business operation.”
In addition to full-service management, Elcot will draw on its team’s experiences to offer consulting services, including developing golf operations protocols and staffing, business plans, facility planning, sales and marketing, personnel recruitment and placement, and equipment evaluation and sourcing.
As for services, Elcot plans to offer construction management, ongoing maintenance and renovation planning and management.
Despite being a new operation, Elcot finds itself busy. At present, Elcot manages the day-to-day operations for Legends Club and is consulting on renovation and managing golf operations and turfcare maintenance for Orange Lake Resort & Country Club in Orlando, Fla. The company is also consulting on Bear Trace Jack Nicklaus Signature golf courses located throughout Tennessee and providing construction and maintenance consulting for a new 18-hole facility at Fairvue Plantation in Nashville. The group also directed construction of Vinny Lakes First Tee in Nashville and continues to consult on the project.
The three principals come from diverse backgrounds. After raising financing for Legends Club, Carl continued to provide management and consulting services for the club. Chukas is a former partner with Arthur Andersen LLP, where he created a practice specialty area dedicated to the golf industry. Kennedy has more than 25 years of turfcare management experience and has been director of golf at Legends Club since it opened in 1990.
The company also hired Steve Nieman as director of corporate sales. Nieman previously worked for Raycom Sports as tournament director of the LPGA’s Aerus Electrolux USA Championship hosted by singers Vince Gill and Amy Grant, which was held at Legends Club from 2000 to 2002.
Carl said the varied backgrounds of the founders should translate into a unique type of success for Elcot’s client base.
“We have assembled a highly skilled team with extensive golf management experience and strong business skills,” Carl said. “Our goal is not to become the largest golf and turfcare management company, but to provide a unique perspective on the business of golf and deliver the highest level of client service.”
Despite their differing perspectives on the industry, Carl said the team has common goals when it comes to their customers.
“Each of us shares a passion for the game of golf and a deep respect for its history and tradition,” he said. “But we also share a similar respect for golf as a business operation.”
In addition to full-service management, Elcot will draw on its team’s experiences to offer consulting services, including developing golf operations protocols and staffing, business plans, facility planning, sales and marketing, personnel recruitment and placement, and equipment evaluation and sourcing.
As for services, Elcot plans to offer construction management, ongoing maintenance and renovation planning and management.
Despite being a new operation, Elcot finds itself busy. At present, Elcot manages the day-to-day operations for Legends Club and is consulting on renovation and managing golf operations and turfcare maintenance for Orange Lake Resort & Country Club in Orlando, Fla. The company is also consulting on Bear Trace Jack Nicklaus Signature golf courses located throughout Tennessee and providing construction and maintenance consulting for a new 18-hole facility at Fairvue Plantation in Nashville. The group also directed construction of Vinny Lakes First Tee in Nashville and continues to consult on the project.
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