The National Golf Foundation released its “Golf Travel in the U.S.” report earlier this year. It focused on travel between 1989 and 2007. One key finding is that one in 10 golfers played golf while on a business trip in 2007, while four in 10 played golf on vacation.
A look at how business golf travelers compared with vacation golf travelers and the media habits of all golf travelers may offer resort and destination courses some insight into how to best market their facilities.
The report is based on an NGF survey of 1,993 golfers. The survey was conducted by Synovate, a market research company. Respondents were randomly chosen from the company’s online panel of more than 2 million Americans. Data was statistically weighted on key U.S. Census variables, such as age and income, to be nationally representative of all U.S. golfers.
Source: National Golf Foundation
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