The National Golf Foundation released its “Golf Travel in the U.S.” report earlier this year. It focused on travel between 1989 and 2007. One key finding is that one in 10 golfers played golf while on a business trip in 2007, while four in 10 played golf on vacation.
A look at how business golf travelers compared with vacation golf travelers and the media habits of all golf travelers may offer resort and destination courses some insight into how to best market their facilities.
The report is based on an NGF survey of 1,993 golfers. The survey was conducted by Synovate, a market research company. Respondents were randomly chosen from the company’s online panel of more than 2 million Americans. Data was statistically weighted on key U.S. Census variables, such as age and income, to be nationally representative of all U.S. golfers.
Source: National Golf Foundation
Explore the June 2009 Issue
Check out more from this issue and find your next story to read.
Latest from Golf Course Industry
- From the publisher’s pen: Conscientious of a bigger role
- Bernhard and Company partners with Laguna Golf Phuket
- Terre Blanche showcases environmental stewardship
- VIDEO: Introducing our December issue
- Bernhard and Company introduces Soil Scout
- Nu-Pipe donates to GCSAA Foundation’s Centennial Campaign
- GCSAA enhances golf course BMP tool
- Melrose leadership programs sending 18 to 2026 GCSAA Conference and Trade Show
