The Golf Course Superintendents Association of America joined forces with the National Golf Course Owners Association in February to host the first Golf Industry Show in Orlando, Fla. Combining forces is becoming a trend.
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"We wanted to reach out to other industry leaders who have expressed an interest in a united green industry show in New York State,” says James Diermeier, president of NYSTA. “We believe associations would benefit by having one comprehensive show held in one place at one time. This would also decrease the number of shows vendors must attend each year while increasing traffic to their booths. Attendees would gain by having multi-association educational programs to choose from and the opportunity to network with their peers in a related industry. All around it’s a win-win proposition.”
Jim Hornung Sr., a past president of NYSTA, says a golf course superintendent’s job crosses many lines.
“No. 1, the industry is diversified, but the bottom line is there are a lot of contractors who not only manage turf, but plant flowers and plan hardscapes,” Hornung Sr. says. “There isn’t a golf course in the world that doesn’t have the ambiance of flowers and trees.”
It was an April 2004 letter from Hornung to others in the New York green industry that got the ball rolling, stating that a consolidated effort would benefit all associations, vendors and attendees.
David Green, president of NYSFI, an association made up of flower growers in New York State, says the consolidated effort makes financial sense.
“Over the past years, each of the associations has been working hard to gain attention for their individual shows,” Green says. “This has been difficult because of cutbacks and the current financial climate. This trade show will include 340 vendor booths and is the largest in the state. Everyone will also benefit from the superb lineup of educational seminars. NYSFI is proud to be a part of this.”
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“By making a concerted attempt to reach out to other green industry organizations, we have come to realize that we have a lot in common,” Carbocci says. “It is obvious that people who maintain turf, design and install landscapes, or grow nursery plants, are not necessarily trained as arborists. This show will give us the opportunity to combine our areas of expertise and broaden the outreach of NYSA.”
Jim Baird, an agronomist with the USGA Green Section will be presenting the USGA year in review, “The good, the bad and the ugly,” at this year’s show. Baird sees superintendents dealing with a variety of issues and likes the new format.
“Golf course superintendents deal with tree issues and flowers,” he says. “I hope there’s enough time for people to get out and attend another session other than their own. This will allow everyone to come together and see what other industries are doing.”
Time to do it all is a concern of Hornung’s as well.
“This is a one-stop shop,” he says. “The hardest part, I hope, for attendees, is where to go first. There’s a lot of information, and you can’t get to everything. That’s a good thing.”
Hornung says shows today are a tough sell because people don’t have a lot of extra time and merging the shows is critical.
For Bob Smith, president of NYSN/LA, connections in the past allow the future to look bright with this show as the path.
“Our industries have worked together in many other matters, and it was sensible to integrate our education and trade show under one roof,” Smith says. “Combined, there is no limit to what we can achieve.”
The New York State Recreation and Park Society, New York Golf Course Owners Association and the New York State Association for Superintendents of School Buildings and Grounds also endorse the Empire State Green Industry Show.
For more information, call the show office at 800-873-8873 or visit the Web site at www.nysta.org.
Green Industry Show topics |
· Early Bird: Turfgrass ShortCutts: Using Information to Solve Pest Problems; Frank Rossi, Ph.D., Cornell University |
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