BUILDING A STRONGER FOUNDATION:

Advertisement

As BASF rolls out its 2025 Early Order Program (EOP), we sat down with Jeff Vannoy, Senior Product Manager at BASF, to discuss what makes this year’s program unique and how turf professionals can take advantage of industry-leading savings on cutting-edge chemistries.

What makes the 2025 BASF EOP one of the best programs in the industry?

Jeff Vannoy: About five years ago, we decided to revamp our EOP to make it as user-friendly as possible. The goal was to create a program that offers significant savings while simplifying the ordering process. We left behind the old ways of thinking and were able to create more freedom for supers to buy exactly what they want, in the exact acreages they need. Now you can design your own program, stock up on the solutions that you need, and save big on the top BASF brands with an EOP that’s straightforward and stress-free.

What does “Foundation Builder” mean for turf professionals? What should they anticipate from the 2025 BASF EOP?

Jeff Vannoy: No building stands strong without a sturdy foundation, and our products are designed to be the cornerstone of any effective spray program. This year’s theme emphasizes the importance of using reliable, foundational products to manage your course. That’s why we offer a range of foundational brands that are unmatched in our industry, particularly Intrinsic® brand fungicides that provide superior disease control and powerful plant health benefits. When a superintendent builds their turf management program around our chemistries, they’re setting themselves up for success during the toughest parts of the season while saving big at the same time. For 2025, we’re offering rebates of up to 33% starting with an easy entry-level spend of $3,000 to get in the game. In short, we’ve built a program that makes it simple to get a powerful and economical jump on the season ahead.

With the launch of Aramax™ Intrinsic brand fungicide, how can superintendents leverage this new product during EOP to maximize their savings?

Jeff Vannoy: Aramax Intrinsic brand fungicide is a significant innovation for us, and it’s quickly emerged as an essential product for fairway management, defending against 26 of the toughest turf diseases including snow mold, large patch, brown patch, and dollar spot. We’re excited about its potential; that’s why we’re offering a MAX OUT rebate kicker as part of this year’s EOP. Superintendents can earn an additional 6% rebate on Aramax Intrinsic brand fungicide purchases of 2.5 to 5 gallons and an additional 9% rebate on 7.5 to 10 gallons. This brings the cost down to an incredible $236 per acre, making Aramax Intrinsic brand fungicide a smart choice for superintendents looking to take their programs to the next level.

What are Across-the-Course solutions, and how can turf professionals benefit from adding them to their orders?

Jeff Vannoy: Outside of our industry-leading fungicides, we have a strong suite of solutions that benefit your entire course with our herbicides, insecticides, and colorants available at incredible savings. When you spend $20k or more on our Design-Your-Own Program (DYOP) fungicides, you automatically earn an additional 12% rebate when you purchase any of the Across-The-Course solutions.

Given the recent shifts in the Southern warm season preemergent herbicide market, how is BASF supporting superintendents during EOP?

Jeff Vannoy: The EPA’s decision last year regarding oxadiazon, an active ingredient in Ronstar® FLO herbicide, has significantly impacted the preemergent market for Southern warm-season turf. Superintendents can now only treat 30% of their total maintained acreage with this product, creating a demand for effective alternatives like Tower® herbicide, which contains the active ingredient dimethenamid-p (DMTA-p). We’re making sure that superintendents have access to this reliable alternative through EOP, allowing them to prepare their preemergent solutions in advance while enjoying significant savings.

Conclusion

The emphasis during the 2025 BASF Early Order Program is clear. Behind industry-leading savings, legendary chemistries, and innovative new solutions like Aramax Intrinsic brand fungicide, BASF is focused on helping course superintendents build a strong foundation for success.