Albaugh announces evolution of global brand identity

Albaugh announced the global launch of its new and evolved brand identity. After building a reputation of credibility based on the “Albaugh - Your Alternative” concept, a strategy that made the company more competitive in the crop protection market, Albaugh continues to invest in business expansion and brand recognition to be among the leading brands in the crop protection sector.

“We are here to serve and strengthen the relationship with our customers, and to give them the support that they need to do more and do it better,” founder and chairman Dennis Albaugh said. "Where there is a combination of business opportunity, productivity and profitability, our customers will find us dedicated to the search for new efficiencies and smarter choices.

Group CEO Kurt Pedersen Kaalund added: “The new brand identity reflects Albaugh's focus to be the preferred alternative for our customers. We want to give them the power of choice and offer a better path to healthier, more profitable crops. We have a culture of continuous improvement, and we will continue to invest in expanding our industrial and commercial capabilities. We deliver quality products at competitive prices for our customers to reach higher levels of success.”

Founded by Dennis Albaugh in 1979, the company quickly expanded into its own production now at a large site in St. Joseph, Missouri. In 1997, the company began to realize its global ambitions by acquiring the basic producer Atanor in Argentina.

Albaugh's expansion continued after the expiration of the patent on the herbicide glyphosate, with the acquisition of plants and establishment of businesses in Mexico, Brazil, Canada and Europe. Albaugh currently employs more than 1,500 people and is present from the Americas to Europe.

In its 42nd year in business, Albaugh closed the year 2021 by announcing to the markets its agreement to buy the agrochemical company Rotam, based in Hong Kong. This deal will result in the creation of a global company with sales over $2 billion, adding a significant direct market presence in China, but also a geographic expansion into a number of new countries such as Chile, Peru, Colombia, Taiwan and India.

Albaugh's global brand was launched in 2016.