While you gear up for another golf season, you have to ask yourself: Have you truly analyzed every aspect of your operation?
Here are a few “reasons.” Well, for one: “It’s certainly not easy to train any random person to the exact way I want things done on the course.” Two: “The staff member has been here forever.” Three, “I can’t find many people willing to work for the wages I am able to pay.” Four, “That guy, even though he has a bad attitude, knows how to do everything!” Have you really analyzed your staff to receive maximum productivity and efficiency, or have you just carried on year to year hoping some team members would get the hint and just change? What is your style to get over this hump if you are faced with this? We believe that getting rid of your bottom employees not only improves productivity, but it can also boost crew morale. We have slowly started encouraging a “turf atmosphere” at Stow Acres. In fact, in three years, we have been able to transform 10 people into turf students and turf professionals. We have a very good staff that is very interested in what they are accomplishing in the field. Sometime in February, I start by sending out a “Welcome Back” letter to the employees we have selected. This allows us time to start collecting responses and make available room for new employees. I use a common requirement for employees. At one point in their lives, they must have participated on a sports team. This proves that the individual knows teamwork, competitiveness and team unity. I also revolve our operation around three values: dependability, positivity and teamwork. Although they are not always mentioned, the veteran staff members carry these with them every day, and over time, the work atmosphere slowly becomes these values. If you attended the 2009 Golf Industry Show in New Orleans and attended the opening session with Paul Azinger you may remember how he described how he picked the 2008 Ryder Cup team? He used a process called “DISC profiling.” This has changed how I operate at Stow Acres, and it has definitely allowed us better results from our staff in the field. Once you have figured out what role your players have on the team, you will be able to manage them effectively. As the coach of the team, receiving input from all players allows the team to drive toward one common goal. DISC is a quadrant behavioral model based on the work of Dr. William Moulton Marston (1893–1947) to examine the behavior of individuals in their environment and has become known as the universal language of behavior. DISC is used in an assortment of areas, including by many companies, HR professionals, organizations, consultants, coaches and trainers. DISC is an acronym for:
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Explore the April 2011 Issue
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